What is on-page SEO?
What is on-page SEO? Why do designers pay less attention to their site’s on-page SEO?
Does on-page SEO really have an effect on increasing the site ranking?
on-page SEO Any activity and action that is done within the site and is related to internal coding, which is to increase the site’s ranking in Google is called on-page SEO.
As you know, SEO has two parts: on-page SEO and off-page SEO.
Unfortunately, it can be seen that many designers, although they have a lot of work experience, do not pay attention to the internal code and the type of writing.
In this article, we want to describe 8 on-page SEO techniques that every design must pay attention to in the first step. As we said, on-page SEO is more about content coding.
8 effective on-page SEO techniques
Page title is one of the most important SEO factors in on-page SEO.
Each of your pages should have a single title that contains the keywords that are important.
For example, we wrote an SEO training post about introducing on-page SEO techniques.
We can write its title as: “Basic techniques in on-page SEO”. As you can see, our keyword is in the title of this page.
The more people who search for the word on-page SEO on Google, the better the chances of your page being seen by the user.
Some website owners forget to use this tag.
In Google’s new algorithms, special attention is paid to this tag and it is the most important and best place where you use keywords related to your business.
In the description tag you only have 150 words to tell Google what this page is about.
If Google does not find a match between this tag and the internal content, it will recognize your site as spam and fine it.
3.Meta tags keyword
Of course, this technique no longer works effectively in Google today, but its use is not without merit.
It is recommended that you define at least one keyword per page and then generate content for that keyword.
Page-optimized page structures are highly recommended because they are crawled by search engines. The fewer page addresses, the better the Google results can be.
However, it is not the only effective factor in on-page SEO.
The key to optimizing a page URL is to use keywords in it.
It is recommended that you use the relevant keyword at least once.
One of the important points in content production is its segmentation.
Because in addition to increasing readability for the user, it can also have a positive effect on the SEO site.
Content segmentation is usually done with heading tags, ie H1 to H6.
The H1 tag is generally used for the main title. Most importantly, the H1 tag can only be used once per page.
We use the H2 tag for internal titles in the text of each page that are of particular importance, and the H3 tag for subheadings.
The number of uses of these two tags is not very important and any number can be used.
The use of title tags is one of the factors of site optimization and on-page SEO.
In on-page SEO, the use of keywords in the content is very important.
If the keywords are used correctly and in the right place,
Google can easily understand the main topic of your site and show it in search engine results.
Previously, in order for a site to appear on the first page of Google,
it was enough to use a lot of keywords in content.
But in Google’s new algorithms introduced in the last few years, it penalizes excessive use of site keywords and does not show up in search engines.
According to statistics from Google, the average number of keywords used in the text is 2 to 5 percent of the total content.
It is also better to use sentences and paragraphs at the beginning and put an internal link to other pages on them.
7.Image alt attributes
Using an image in content can add to its appeal to the user.
But it is recommended that you also optimize your images in terms of SEO.
In order for an image to be optimized in SEO and displayed in Google image searches, the ALT and Title attributes in the image must be used.
Alt attribute When the image is not loaded for any reason,
its internal text is displayed instead of the image, and in the Title attribute, when the mouse is placed on the image, a text is displayed instead.
The important point in image on-page SEO is that you have to use the keywords inside these two features to be shown in Google image search.
Google image search is based on the Alt feature.
Most people think that links coming from other sites are important.
Although these links are important in SEO, they are not. One of the important factors in increasing internal SEO is the link between the pages of the link.
This link not only makes it easy for the user to crawl all your pages,
but also search engines can crawl all pages through this link.
One advantage of linking pages is keeping them alive.
If no link is given to a page, it will find the page dead, and after a while it will be out of Google.
In order to be able to optimize the SEO of all the pages of your site, it is necessary to establish an internal connection between all your pages.